First Draft Video Feedback

• 'Very good use of mise-en-scene in first scene, authentic to '50's', 'Diner/Monroe era', good use of colours throughout, as well as conotations eg, red - love/lust'
• 'Authentic setting as well as realistic lipsyncing, beauty spot is a nice touch, good use of cuts. Only negative feedback is the shadow on the white background and when she looks into the camera near the begining and sings, this doesn't look as good, I think the facial expression needs to be straighter.
• 'Very good picture quality, good mise-en-scene, maybe look at lipsyncing, the person is very static'
• 'Really good lipsyncing, good locations and mise-en-scene, the artist looks believable. Really good camera quality, good start.'
• 'Good locations and lighting. The theme works really well and the mise-en-scene matches the theme well. Really good.'
• 'Bed shot appears grainy with the spotlight and looks out of place with the other clean shots, could be replaced.'
• "Shot quality is very good, the girl is very effective and the mise-en-scene for the most part is effective."
• The lip syncing looks a bit forced in places as if she isn't singing the song - this can be a bit distracting."
• "From 48 seconds on the video works best - when you get to the hook/chorus and increase the amount of shots you utilise"

Feedback Evaluation
Firstly, we appreciate that our feedback notices the references to the 1950s era and mise-en-scene as this was intentional and was vital that it was recognised by our audience. This enables the connotations of bright red to be interpreted by our audience and adds entertainment and drama to our video. Therefore, we will remain with our shot types as our set up has clearly been effective as it has been recognised in our feedback.

On the other hand, we disagree with the comments regarding the use of shadows on the white background as it was intentional to make it appear blank. We think the shadows add a dimension to it rather than with no shadows which may have made it unrealistic. Also, the comments regarding facial expression has been misinterpreted as we wanted to create both serious, fun and charming persona of our artist which is represented through serious facial expression to then laughing facial expressions. We will not be changing this as the mix of serious and fun is later developed in the video and is not immediate in the first 20 seconds. We chose not to have our artist moving around alot, hense the feedback of our artist appearing static, because we wanted to focus on the face and lip syncing. We also thought that the theme of the song, although upbeat, was not appropriate to have dancing etc.

We agree that some parts of the lip syncing is effective in some places however appears out of place and therefore forced in others as the words don't match up. For our final version we will edit uneffective shots, such as lying on the sofa at the beginning, and replaced them with cleaner and clearer lip syncing shots.