Representation: Music Video

REPRESENTATIONS:

By adopting the 1950s inspired look we hope to make our artist appeal more to a wider audience but also by crafting a identifiable aesthetic which fans will be able to relate to her performances. 

The Artist
The representation of our artist is key in order to create a stereotypical look from the 1950s that our young audience can immediately associate with in order to interpret the abstract locations and other props within our music video. Therefore by manipulating the mise-en-scene and location we will be able to create a whole new star image. However, for outfits such as a 1950s dress and hair will also reveal the legs so we will be conforming to the provocative sexuality that women are now expected to convey within the contemporary music industry. As we use several close up shots of her putting on her shoes, clothes etc. this will portray our artist more provocatively in order to appeal to a mass audience. By also emphasising the artist by have heavy make-up such as vivid red lipstick this will also represent the artist in a feminine way, in order to fit a pleasing aesthetic which the audience - in particularly the male gender - will be drawn into more. 

This also addresses the relevance of the 'Male Gaze' because within our storyboard our artist will be making eye contact with the camera. This also gives the audience power in other shot types where the artist is looking away therefore giving the audience power as they are watching the artist without their acknowledgement. 

The Locations
We will also manipulate the representation of locations to fit in with this. For example, by using a 'done up' and well presented room with luxurious furnishings it will give off an unrealistic ideal of having a lifestyle of luxury that our artist has within the video. By doing this it also adds interest to the artist and enhances their star image as they are thought to live a 'better lifestyle'. The unusual furnishings also removes the artist from the modern day characteristic of bedroom furnishings and suggests perhaps they are in a different world of their own. Another example would be outdoor shots in a floral and well kept garden; suggesting that this could only be obtained by a glamorous, wealthy and pretty woman. 

Again, by using a 50s style diner that adopts conventional architecture and furnishings typical of the time, such as bold quilted seating and checked floor tiles, it allows the audience to enter the abstract world of our artist as she almost revisits another time period.